The Official Languages Commissioner has decreed that cabinet ministers should tweet in both official languages, which seems like a fairly concerning decree when you look at how some of those ministers are using the Twitter Machine to engage in some actual dialogue with actual Canadians (and some journalists too) about issues, without it all being canned statements and talking points. The caveat to the Commissioner’s statement is that they must use both official languages when communicating “objectives, initiatives, decisions and measures taken or proposed by a ministry or the government.” In other words, those canned links to press releases. The thing is, those are already being tweeted out by the official department accounts, whereas the ministers tweeting – at least for the good ones – are more “personal” and less filtered. Those are where the value in Twitter lies, and if the objective is to simply turn ministerial Twitter accounts to official releases, then what’s the point? I think this may be an instance where the Commissioner needs to perhaps re-evaluate social media and the engagement that happens over it.
This is a triumph of Missing The Point. We can say goodbye to the incipient, yet salutory trend of ministers engaging directly w/ the public
— Stephen Gordon (@stephenfgordon) February 12, 2015